ROCOCOATING LEGO Brand Introduction
19 years of industry experience
Bestselling in Southeast Asia and Hong Kong
ROCO, established in April 2006, is a high-end brand specializing in environmentally friendly water-based coating system solutions. Its formulas originate from Canada, and its products cover multiple areas including interior and exterior wall coatings, artistic coatings, floor coatings, and anti-corrosion and waterproof materials. Produced by ROCO Chemicals (Hong Kong) Co., Ltd., the brand's factory, Huada Haohong, is located in Zhuhai, Guangdong. It strictly adheres to ISO9001 and ISO14001 quality systems and has passed multiple international environmental certifications such as ASTM and EN71, while also meeting the following relevant Chinese standards:
GB/T9755-2024 "Synthetic Resin Emulsion Exterior Wall Coatings"
GB/T9756-2024 "Synthetic Resin Emulsion Interior Wall Coatings"
l HJ/T201-2005 "Technical Requirements for Environmental Labeling Products - Waterborne Coatings"
l JG/T172-2014 "Elastic Architectural Coatings"
GB/18582-2020 Limits of Hazardous Substances in Interior Wall Coatings for Interior Decoration and Renovation
Currently, over 95% of the products are exported to Hong Kong and Southeast Asia. The brand is gradually expanding into the Chinese mainland market, committed to providing high-performance, green, and safe coating solutions for home decoration, commercial decoration, and commercial spaces.
Brand Culture
ROCOCOATING, LEGO Corporate Mission
ROCO LEGO adheres to the concept of "environmental health and aesthetic living" and is committed to providing safe, low-VOC environmentally friendly coating solutions for users around the world. These solutions are widely used in homes, hospitals, schools and other spaces with extremely high air quality requirements.
Relying on the original Canadian technology system, combined with refined formulas and rigorous research and development, we have created five core product systems covering high-performance water-based environmentally friendly wall paints , high-quality exterior wall functional coatings , wall reinforcement substrates , mineral mud series , and water-based environmentally friendly wall paints to meet the functional and aesthetic needs of multiple scenarios.
As an export-oriented factory, ROCO products have obtained international certifications such as ASTM and EN71 and are sold to Hong Kong and Southeast Asia. In the future, we will continue to promote the value upgrade of "Made in China" in the global green coating industry, driven by technology and supported by service.
Team Introduction
ROCO LEGO has a complete independent team covering multiple aspects such as research and development, production, sales and technical services.
- R&D team : Composed of technical engineers with overseas backgrounds and many years of industry experience, focusing on the formulation development and performance optimization of environmentally friendly water-based coatings, functional coatings and artistic coating systems.
- Production Team : Our core production base is located in Zhuhai, Guangdong, and is a modern factory integrating automation, large scale, and intelligence. The factory is equipped with industry-leading fully automated production lines and intelligent central control systems, ensuring precise and efficient production processes and long-term stable product quality.
- Sales Team: Possesses extensive experience in both international and domestic markets, capable of providing precise product recommendations and coating solutions based on customer needs, covering various application scenarios such as home decoration, commercial decoration, commercial spaces, and industrial facilities, and actively promoting the brand's channel expansion and localization cooperation in China and Southeast Asia.
- Technical Service Team : Equipped with professional technical engineers, we provide customers with one-stop services, from material selection consultation and sample guidance to construction support and after-sales Q&A, to help partners achieve efficient and high-quality coating results and solve various technical problems in practical applications.
Strictly implement the ISO9001 and ISO14001 quality systems.
and international authoritative certifications, etc.
In terms of quality management, we have established a rigorous quality control system that spans all stages. We not only strictly implement the ISO9001 quality management standard, but also proactively benchmark against the top quality and environmental protection requirements of international markets such as Canada in organizing our production. In addition, we actively participate in and have obtained a number of international authoritative certifications, including Bluesign (Sustainable Textile Production Certification), ZDHC (Zero Discharge of Hazardous Chemicals Certification), and ISO14001 (Environmental Management System Certification), which effectively guarantee the superior performance and environmental safety of every batch of products.
History begins in 2006
ROCOCOATING: The Development History of LEGO
2006:
ROCO, a LEGO eco-friendly paint brand, was established in the same year and launched interior and exterior wall coatings and artistic paints. Initially, it mainly exported to Hong Kong, Malaysia, Singapore and other regions.
2008:
Received the "Member Unit" plaque awarded by the Guangdong Coatings Industry Association and the Architectural Coating Enterprise Qualification Certificate issued by the Coating Professional Committee of the Guangdong Coatings Industry Association.
According to the "Management Measures for Chinese Famous Brand Products" and the assessment and investigation by the quality inspection department, ROCO LEGO's interior and exterior wall coatings series products have been awarded the title of "Chinese High-Quality Famous Brand Product".
The water-based coatings produced meet the technical requirements for environmental labeling products issued by the Ministry of Environmental Protection of the People's Republic of China and have obtained the China Environmental Labeling Product Certification Certificate.
2010:
Later, the product lines of floor coatings and anti-corrosion products were gradually expanded.
2011:
To expand into the mainland market, local resources will be acquired through investment promotion and engineering projects.
2015–2020:
We have focused on export business and maintained market stability; at the same time, we have continuously upgraded our R&D and production systems, and completed multiple standard and process optimizations.
2025:
ROCO has formed a strategic partnership with Huada Haohong Chemical to integrate channels and resources and make a strong entry into the mainland China high-performance environmentally friendly coatings market.
ROCOCONTING - LEGO Honors and Certifications
